How Retail Media Networks Must Adapt to Compete in the Era of ChatGPT

Author: AdWeek (subscription may be required) November 4, 2025

APAC

EMEA

Global

insight

LATAM

Chatbots may undercut the value of onsite ads.

Designed to execute complex tasks such as providing “fridge cleaner”...

Quantitative and qualitative study of 238 in-house and agency marketing...

Measurement

Designed to execute complex tasks such as providing “fridge cleaner”...

Warner Bros owns franchises including Harry Potter and Game of...

Mergers and Acquisitions

Streaming

Include a rising industry focus on managing the disruptive effect...

Measurement

Mergers and Acquisitions

This move signals a shift toward AI-driven retail, blending assistance...