Why Retail Media Still Lacks Widely Adopted Measurement Standards

Author: WARC October 9, 2025

Monetization

Measurement

APAC

EMEA

Global

insight

LATAM

Standards exist on paper. But, in practice, adoption is patchy.

Enables brands to extend their reach beyond Ocado’s properties, activating...

Monetization

Quantitative and qualitative study of 238 in-house and agency marketing...

Measurement

Designed to execute complex tasks such as providing “fridge cleaner”...

Warner Bros owns franchises including Harry Potter and Game of...

Mergers and Acquisitions

Streaming

Include a rising industry focus on managing the disruptive effect...

Measurement

Mergers and Acquisitions

This move signals a shift toward AI-driven retail, blending assistance...