Instacart Brings Retail Media Targeting to TikTok Ads Manager

Author: Search Engine Land October 9, 2025

Social

Privacy and Data

Global

Lets CPG advertisers use Instacart’s retail data to target high-intent shoppers and track purchases directly within TikTok.

UK marketers are signaling a shift back to brand investment...

Privacy and Data

Monetization

In a zero-sum game, winner takes all, but retail media...

Monetization

Privacy and Data

Streaming

Designed to execute complex tasks such as providing “fridge cleaner”...

Warner Bros owns franchises including Harry Potter and Game of...

Mergers and Acquisitions

Streaming

Include a rising industry focus on managing the disruptive effect...

Measurement

Mergers and Acquisitions

This move signals a shift toward AI-driven retail, blending assistance...