How GenAI Is Poised To Disrupt $30 Billion CTV Advertising Industry
Nearly 47% of US consumers said streaming is their most frequent method of TV viewing.
Guide to connected TV: Content, measurement, and advertising
Connected TV (CTV) is the fastest-growing major ad channel in the US – projected to grow 22.4% to reach a total of $30.10 billion in 2024.
Retailers Need To Move Fast To Capitalize On Retail Media’s Meteoric Rise
The retail industry has well and truly woken up to its potential as a platform for digital advertising.
