• About
  • Categories
    • Loyalty
    • Monetization
    • Privacy and Data
    • Creative and Shopper Experience
    • Streaming
    • Technology
    • AI
    • Programmatic
  • Ask an Expert
  • Resources
    • Associations
    • Articles
    • Events
    • Podcasts
    • Videos
  • Privacy Policy
  • TWIRM
Select region:
Filter by region:
  • About
  • Categories
    • Loyalty
    • Monetization
    • Privacy and Data
    • Creative and Shopper Experience
    • Streaming
    • Technology
    • AI
    • Programmatic
  • Ask an Expert
  • Resources
    • Associations
    • Articles
    • Events
    • Podcasts
    • Videos
  • TWIRM

Opinion – Sam’s Club’s Harvey Ma How experiences turn in‑store retail media into real results

Author: Marketing Dive August 28, 2025

Measurement

Mail Linkedin Facebook
In-store remains the most immersive, influential touchpoint, yet it’s the least digitized. Retail media needs to enhance experiences, bridging the gap between physical and digital, to create a cohesive media ecosystem across screens and shelves.

Read more at Marketing Dive.

Related Articles

Search Engine Land

Meta Introduces Click and Engage-Through...

Going forward, only link clicks — not likes, shares, saves...

Social

Measurement

Kenshoo Skai (Download Required)

The State of Retail Media...

Kenshoo Skai’s yearly survey of retail media marketers uncovers the...

Technology

Measurement

Latest News

Reuters

CVS taps Google Cloud to...

Will connect benefit managers, pharmacies, providers, and ​digital health systems...

AI

Privacy and Data

Retail Gazette

John Lewis Bets on AI-Powered...

Plans to integrate its product catalogue with AI discovery platforms...

AI

Social

Insight and Research

Retail Media World

The Brain Science Behind In-Store...

The billion-dollar question about in-store digital media—“Does it work?”—has gotten...

Creative and Shopper Experience

Monetization

Modern Retail (subscription may be required)

From Lollipops to Lobsters, Whatnot...

Whatnot’s food category grew 30% month-over-month from July 2025 to...

Social

Monetization

Advertisement

QUICK LINKS

  • About
  • Categories
    • Loyalty
    • Monetization
    • Privacy and Data
    • Creative and Shopper Experience
    • Streaming
    • Technology
    • AI
    • Programmatic
  • Ask an Expert
  • Resources
    • Associations
    • Articles
    • Events
    • Podcasts
    • Videos
  • Privacy Policy
  • TWIRM

CATEGORIES

  • AI
  • Appointments
  • Creative and Shopper Experience
  • Customer Experience
  • Gaming
  • Loyalty
  • Marketplaces
  • Measurement
  • Mergers and Acquisitions
  • Monetization
  • Privacy and Data
  • Programmatic
  • Social
  • Streaming
  • Technology

Retail Media World Copyright © 2025, All Rights Reserved.

Retail Media World
We value your privacy

We use cookies to enhance your browsing experience, serve personalized ads or content, and analyze our traffic. By clicking "Accept All", you consent to our use of cookies.

Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}