The Triple Play lets advertisers feature branded video content alongside curated programming in a CTV environment.
Marketing Dive
Currys and their partner brands able to access Roku Media ad inventory, starting with videos ads expanding to other creative...
Retail Technology Innovation Hub
Third edition follows well-received and attended previous events.
Sixteen:Nine
Campaign sees a 40% bump in incremental store visits and 48% lift in incremental sales.
Stream TV Insider
WBD AIM combines data ranging from registration and behavior to intent and purchase.
VideoWeek
Netflix’s clean room rollout coincides with its pursuit of programmatic advertising and reliable attribution.
AdExchanger
Partnering with Snowflake, InfoSum, and LiveRamp to create a privacy-safe environment.
Netflix
Connected TV (CTV) and streaming as a top priority, followed by generative AI.
Marketing Dive
Retailers can give advertisers something both illusive and extremely lucrative: accurate, attributable, and immediately actionable data.
Retail Technology Innovation Hub
CTV under indexing with advertiser spend, primarily due to a shortage of inventory.
Emarketer
Study shows items are paced in baskets for later sales consideration.
AdWeek (subscription may be required)
Fans can use Google Lens to find and purchase similar items from the series.
Deadline