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Programmatic

Scala Organizes Set Of Retail Media Networks “Masterclasses”

Third edition follows well-received and attended previous events.

Sixteen:Nine

Retailers Need More than ‘Bells and Whistles’ to...

Retailers that can offer a holistic look at shoppers across media channels will be the winners.

Digiday (subscription may be required)

Standards for In-Store Retail Media are Essential

Yara Daher of IAB Europe shares what is impacting in-store retail media across Europe.

Scala

Can AI Fix CTV’s Fill Rate Problem?

Netflix’s clean room rollout coincides with its pursuit of programmatic advertising and reliable attribution.

AdExchanger

Netflix Expands Advertiser Capabilities

Partnering with Snowflake, InfoSum, and LiveRamp to create a privacy-safe environment.

Netflix

Are We Approaching the Peak of Inflated Expectations...

Most retailers have barely started monetizing their data.

Internet Retailing

Meet the 25 Marketers who are Forging the...

The winners of the 2024 Retail Media Awards share their thoughts on the future of RMNs.

Path to Purchase Institute

Vibenomics and Yahoo DSP Unite to Accelerate Retail...

Partnership bridges digital and physical retail through programmatic audio ads.

Progressive Grocer

Meta Announces Improved Ad Attribution and Targeting Processes

Tools to give advertisers greater insights into effectiveness of ads.

Social Media Today

WARC Releases Programmatic Report

Addressability, brand safety and ad fraud are key issues.

InPublishing

What is Surveillance Pricing?

How does it tie into the retail media boom?

Digiday (subscription may be required)

Criteo is Holding M&A Discussions with Skai

Deal would bolster Criteo’s retail media offer.

Digiday (subscription may be required)