ROAS? Nah. The Home Depot’s All About ROMO

Author: AdExchanger August 30, 2025

Measurement

Global

insight

Melanie Babcock-Brown argues for a smarter approach.

More than 70% of UK retail sales take place in...

Measurement

Monetization

Going forward, only link clicks — not likes, shares, saves...

Social

Measurement

Retailer has 100 million marketable customer profiles,

Loyalty

Monetization

The platform, Connect, allows brands to activate social media campaigns...

Monetization

First, e-commerce was set to kill off the brick-and-mortar store....

The billion-dollar question about in-store digital media—“Does it work?”—has gotten...

Creative and Shopper Experience

Monetization