Money talks, and when it’s saying $300 billion, everybody listens. This week, a loud-and-proud retail media market projection has finally forced the mainstream media world to perk up its ears—and TWIRM is asking: What took so long?
TWIRM, as every retail media savant and sage knows, is the This Week in Retail Media podcast, where Kate Dickson, Head of Marketing and Communications, Retail Media, STRATACACHE, and Jonathan Rosen, STRATACACHE’s Global EVP of Retail Media Strategy, reach across the Atlantic to discuss three retail media stories that intrigue them, excite them, and sometimes, even make them drop their proverbial “mics.”
This week’s first diva-licious story comes courtesy of research advisory Omdia, which just revealed that retail media networks’ revenue is expected to exceed $300 billion by 2030, capturing roughly 20% of global ad spend. But it’s not just the numbers that caught Kate’s eye—it’s the venue. “This research is getting unveiled at IBC 2025, which traditionally is very much a media show,” she notes, demonstrating that retail media is finally stepping into the spotlight on the mainstream media stage.
Jonathan says that, while insiders have been clocking the sector’s potential for years, “it’s fascinating to watch the rest of the media ecosystem discover it and play the trumpets of it really loudly.”
From Omdia’s thundering fanfare, Kate and Jonathan tune into a Digiday report about how CPG brands are quietly ditching third-party cookies and turning to retail media networks and CTV to fill the data gap. Lastly, the duo take stock of Albertsons’ launch of an innovative “buy one, get one” media toolkit.
Click here to hear Kate and Jonathan unpack Omdia’s $300 billion prediction, plus a sneak peek at STRATACACHE’s star-studded lineup for What’s in Store for Retail Media Networks at NRF 2026.
