Measurement is the word defining retail media right now

Author: Digiday (subscription may be required) September 18, 2025

Measurement

APAC

EMEA

Global

insight

LATAM

Brands are demanding consistency and clarity in measuring the success of their investments in retailers’ ad businesses.

The update comes just weeks after Dentsu and WPP exited...

Measurement

Programmatic

More than 70% of UK retail sales take place in...

Measurement

Monetization

The retailer is introducing what it calls personalized “digital end...

Privacy and Data

The update comes just weeks after Dentsu and WPP exited...

Measurement

Programmatic

The rising human cost behind malvertising and malicious redirects and...

Privacy and Data

Technology

First, e-commerce was set to kill off the brick-and-mortar store....