Majority of Shopper Basket ‘Open to Influence’ Finds Tesco Media Behavioural Study

Author: The Grocer (Subscription Required) January 8, 2026

Creative and Shopper Experience

Measurement

EMEA

Global

76% of basket items are typically ‘new, lapsed or occasional’ rather than habitual.

Retailer expects to boost its supply chain spending this year...

Creative and Shopper Experience

More than 70% of UK retail sales take place in...

Measurement

Monetization

Retailer has 100 million marketable customer profiles,

Loyalty

Monetization

The platform, Connect, allows brands to activate social media campaigns...

Monetization

First, e-commerce was set to kill off the brick-and-mortar store....

The billion-dollar question about in-store digital media—“Does it work?”—has gotten...

Creative and Shopper Experience

Monetization