European Advertisers Struggle with Trust Gaps Despite Digital Growth Forecasts

Author: PPC Land January 19, 2026

Measurement

Technology

EMEA

Global

IAB Europe’s digital advertising report reveals frustration with performance measurement.

More than 70% of UK retail sales take place in...

Measurement

Monetization

Going forward, only link clicks — not likes, shares, saves...

Social

Measurement

Retailer expects to boost its supply chain spending this year...

Creative and Shopper Experience

More than 70% of UK retail sales take place in...

Measurement

Monetization

The billion-dollar question about in-store digital media—“Does it work?”—has gotten...

Creative and Shopper Experience

Monetization

Whatnot’s food category grew 30% month-over-month from July 2025 to...

Social

Monetization