Hershey’s Undergoes a Brand Update as it Rethinks Media

Author: Ad Exchanger January 23, 2026

Technology

Global

The Hershey Company is upping its Hershey’s brand budget by 20% in 2026.

Linking its digital channels with 230 stores.

Monetization

Technology

More than 7,000 existing screens have been upgraded to a...

Technology

Creative and Shopper Experience

Monetization

Retailer expects to boost its supply chain spending this year...

Creative and Shopper Experience

More than 70% of UK retail sales take place in...

Measurement

Monetization

The billion-dollar question about in-store digital media—“Does it work?”—has gotten...

Creative and Shopper Experience

Monetization

Whatnot’s food category grew 30% month-over-month from July 2025 to...

Social

Monetization