From Lollipops to Lobsters, Whatnot Pushes Further into Selling Food via Livestream Shopping

A photo of a jolly rancher packet upon which chat comments from social media can be seen.

Author: Modern Retail (subscription may be required) March 5, 2026

Social

Monetization

Global

insight

NA

Whatnot’s food category grew 30% month-over-month from July 2025 to January 2026.

Read more at Modern Retail (subscription may be required).

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