Research and Insight - Retail Media World

Research and Insights

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Digiday (subscription may be required)

Spurred by Retail Media and CTV Spend, CPG Brands are Quietly Leaving the Cookie Behind

Forrester’s Q2 2025 Pulse survey found that 35% of marketers were reconsidering spending on cookie a...

Monetization Privacy and Data

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Marketing-Interactive

TikTokification of Retail Media: Why Short-Form Video is the New Standard

Southeast Asia’s RMN ad spend is projected to reach US$4.7 billion by 2030, growing faster than the ...

Social Monetization

Jonathan Rosen (right) talks to Andy Murray on Stage at the What's in Store for Retail Media Networks event.

Retail Media World

What Retail Leaders Get Wrong About In-Store Signage

A Q&A with PRN’s Jonathan Rosen. Walk into some retail stores today and you’ll be greeted with d...

Monetization Creative and Shopper Experience Measurement

A photo of Mike Templeton (left) and Matt Riezman (right),

What is a Retail Media Network?

C-stores are uniquely poised to do well in this space, experts say.

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Marriott Takes The Leap Into Retail Media With New Media Network

A look at Marriott Media.

Privacy and Data

Amazon’s Vision for a Full-Funnel Retail Media Future

Rudolf Schneider of Amazon Advertising shares how his team is evolving retail media strategies. ...

AI Privacy and Data Streaming

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Antitrust Enforcement and Big Tech

Implications for the future of digital advertising markets.

AI Privacy and Data

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Retail Media Unpacked: Will Ads in AI Kill Retail Media?

Why the results of tests by Microsoft’s Copilot may threaten retail media network margins.

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Marketing Week (registration may be required)

Creativity and Measurement’s Role in the Next Stage of Commerce Media

Retail media investment has quintupled since 2019.

Creative and Shopper Experience Measurement

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Reimagining Customer Value

It’s time for retailers to reimagine Customer Lifetime Value

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In-Store Attribution: How Retailers Can Prove ROI

In-store attribution is crucial for retail media ROI, as it connects campaigns to real-world store s...

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Have TikTok and Booking.com just ‘Nuked’ the Travel Funnel?

TikTok and Booking.com testing in-app hotel bookings.