First-Party Data is the New Currency for Personalized Experiences

Author: Beet.TV August 8, 2024

Monetization

Creative and Shopper Experience

Technology

Global

insight

Video session with Mike Petrella, MD of Strategic Partnerships at Kinective Media by United Airlines

The collaboration extends behavioral measurement tools to Shopify’s commerce platform,...

Measurement

The app in the AI chatbot offers access to grocery...

Technology

The collaboration extends behavioral measurement tools to Shopify’s commerce platform,...

Measurement

The app in the AI chatbot offers access to grocery...

Technology

Experts from across the ad tech ecosystem share what they...

Measurement

Privacy and Data

Programmatic

Include a rising industry focus on managing the disruptive effect...

Measurement

Mergers and Acquisitions