Tesco Expands Retail Media Offering with New Measurement Framework

Author: Marketing Week October 11, 2024

Monetization

EMEA

Global

Will provide “detailed and incremental” insights for advertisers, with omnichannel attribution to follow in 2025.

Amazon has generated $14.3 billion in revenue from its advertising...

Monetization

AI, in-house production capabilities, and premium loyalty programs will all...

Loyalty

Monetization

REWE launches REWE Bonus while Netto and Edeka join Payback...

Loyalty

Saks Global now includes Neiman Marcus, Bergdorf Goodman, Saks Fifth...

Mergers and Acquisitions

Ad tech deals nearly doubled during the first half of...

Mergers and Acquisitions

Amazon has generated $14.3 billion in revenue from its advertising...

Monetization