The Trade Desk Announces Ventura, a Revolutionary Streaming TV Operating System

Author: The Trade Desk November 21, 2024

Streaming

Global

Disney, Paramount, Tubi and Sonos show support for system to offer major improvements in streaming TV advertising.

MAV defined as subscribers watching at least one minute of...

Streaming

Measurement

Launched Agentiv on October 30, integrating over 20 AI agents...

Streaming

Programmatic

MAV defined as subscribers watching at least one minute of...

Streaming

Measurement

Priceline becomes the latest major retailer to enter Australia’s rapidly...

Monetization

Marketing environment is “defined by precision and proof.”

Measurement

Retailers are also shaken by economic uncertainty and the rise...

Monetization