Mark Williamson, AVP of Retail Media at Costco, shares how Costco is poised to transform the retail media landscape. The presentation addresses the company’s unique advantages, including its trusted membership model, differentiated organizational philosophy, strong supplier partnerships, and valuable first-party data, which provide a powerful platform for targeted advertising and meaningful customer engagement across physical and digital channels.

Speakers:
Mark Williamson – AVP Retail Media, Costco
Sarah Marzano – Principal Analyst, Retail Media at EMARKETER