Sarah Marzano, Principal Analyst at EMARKETER and Mark Williamson discuss Costco’s marketing approach as well as vendor and merchant alignment around RMN value and goals. Costco’s strategic RMN initiatives across all channels, in-warehouse media strategy, and the fundamental Costco Advantage are also explored as is why Costco is such a powerful force in the Retail Media Network Ecosystem.

Speakers:
Mark Williamson – AVP Retail Media, Costco
Sarah Marzano – Principal Analyst, Retail Media at EMARKETER