Alexis Marcombe, CEO of Unlimitail, a joint venture between Carrefour and Publicis Groupe, and Daniel Knapp of IAB Europe, discuss the Carrefour in-store retail media network strategy, focusing on the key markets of France and Brazil. Discussing the adaptation of in-store media to regional consumer behaviors, digitizing stores, and identifying the most impactful and profitable digital surfaces, they also explore metrics for measuring success, applying online marketing fundamentals to physical stores, and the role of non-endemic advertising.

Speakers:
Alexis Marcombe – Global CEO of Unlimitail (Publicis & Carrefour)
Daniel Knapp – Chief Economist at IAB Europe