The panel dives into how retail media is shaking up the media game. They break down whether features like CPA and full-funnel incrementality are really delivering value—and if brands are using them. Panelists push the idea that merging in-store media with broader strategies isn’t just smart, it’s crucial, with real benefits up for grabs.

Speakers:

Robert Jozic – SVP, Schwarz Media & Group Digital Strategy
Schwarz Group
George Ivie – CEO and Executive Director, Media Rating Council, Inc.
Chuck Billups – Head of Global Retail Media Advertising, PRN