While in-store retail media reaches a large group of shoppers at the moment-of-truth, it’s not a traditional mass media. To commit to investing large media budgets in store, brands need in-store campaigns to deliver insights and results. Through case studies with Brands and Retailers, the panel discusses successful in-store campaigns and in-store media KPIs, as well as uncover how the rules of brand and retailer engagement are being rewritten by the RMN ecosystem.

Speakers:

Mike Sallette – Vice President, Media, Licensing, & Sponsorships. Danone North America
Rachel Lawson – Former Marketing Director. Mondelēz International
Chelsey Alexander – Vice President and General Manager, New & Emerging Digital Platforms, Bayer Consumer Health
Lauren Johnson – Deputy Editor of Retail Media and Commerce, Adweek