As more brands leverage RMNs to activate shopper insights across Connected TV, marketers gain unprecedented opportunities to tailor messaging and measure campaign success across both in-store and at-home environments. But what does this seamless integration look like in practice? How can insights gathered from shoppers in the physical store fuel more personalized and impactful CTV ads that reach audiences on the sofa? This session dives into the strategies and technologies that power the CTV/RMN flywheel, offering guidance on how brands can optimize advertising budgets and achieve measurable outcomes across the full customer journey.

Speakers:

Jayesh Rajdev – Controller of Advanced Advertising, ITV
Lindsay Pullins – Director, Ad Revenue Partnerships. Roku
Ben Reynolds – Vice President Of Business Development, Walkbase