This panel provides a snapshot of in-store retail media innovation in select global markets including the United States, Europe and Latin America, discussing which markets are leading the way in deployment, measurement and monetization. With both sides of the Atlantic looking to each other for best practices, the discussion highlights successful in-store strategies that have captured advertiser attention and investment, while also addressing common missteps seen across regions.

Speakers:
Aline Garza – Head of Planning & Client Success,Walmart Connect Mexico
Christian Raveaux- Head of Retail Media Connect, REWE Group
Patricia Grundmann – VP Media & Retail Media/Managing Director, OBI First Media Group
Sean Crawford – Managing Director for North America, SMG
Jeffrey Aragon Bustos – VP, Measurement Addressability Data, IAB