The panel will showcases how retailers representing different categories are bringing retail media into their physical stores. The panellists outline the value drivers of their RMNs, the new and emerging opportunities of in-store activation and how they’re thinking about creative execution and measurement to create a holistic picture of retail media performance.

Speakers:
Brendan Rodgers – Lead Director, In-store Strategy & Commercialization, CVS Media Exchange (CMX)
Michael Krans – VP, Macy’s Media Network, Macy’s, Inc.
Alicia Esposito – VP of Content. Retail TouchPoints