AI Will Soon Dominate Ad Buying, Whether Marketers Like It or Not

Author: Wall Street Journal (subscription may be required) March 16, 2025

Programmatic

APAC

EMEA

Global

insight

LATAM

For many advertisers the lack of control is disconcerting.

Retail pop-ups keep popping up, and with them, rich in-store...

Creative and Shopper Experience

Monetization

Appointment follows significant expansion of its AI-driven TV viewership and...

Appointments

Retail pop-ups keep popping up, and with them, rich in-store...

Creative and Shopper Experience

Monetization

Appointment follows significant expansion of its AI-driven TV viewership and...

Appointments

TikTok and Booking.com testing in-app hotel bookings.

Social

Melanie Babcock-Brown argues for a smarter approach.

Measurement