Lyft Launches Programmatic In-App Ads

Author: Path to Purchase Institute April 17, 2025

Programmatic

Global

Takes digital retail media beyond traditional online storefronts.

Allows StackAdapt clients access to Lyft’s in-app ad inventory to...

Programmatic

Bauer will add 110,000 out of home advertising sites to...

Mergers and Acquisitions

Programmatic

Meta ads aimed at driving in-store and ecommerce sales are...

Privacy and Data

Marketplaces

Monetization

Allows StackAdapt clients access to Lyft’s in-app ad inventory to...

Programmatic

Retail media network advertising revenues rose 23% year over year...

Monetization

WPP and Publicis haven’t just acquired companies; they’ve acquired pipes.

Privacy and Data