How Unilever Used AI to Make Soap Go Viral

Author: The Wall Street Journal July 11, 2025

Creative and Shopper Experience

EMEA

Global

insight

Digital avatars and data turn old branding on its head.

Retail pop-ups keep popping up, and with them, rich in-store...

Creative and Shopper Experience

Monetization

Appointment follows significant expansion of its AI-driven TV viewership and...

Appointments

Retail pop-ups keep popping up, and with them, rich in-store...

Creative and Shopper Experience

Monetization

Appointment follows significant expansion of its AI-driven TV viewership and...

Appointments

TikTok and Booking.com testing in-app hotel bookings.

Social

Melanie Babcock-Brown argues for a smarter approach.

Measurement