Liquor Legends Appoints The Pistol to Lead Strategy and Growth of Its New Retail Media Program

Author: Campaign Brief July 16, 2025

Appointments

Monetization

APAC

Global

Driving innovative strategies to boost retail media impact.

Retail pop-ups keep popping up, and with them, rich in-store...

Creative and Shopper Experience

Monetization

Appointment follows significant expansion of its AI-driven TV viewership and...

Appointments

Retail pop-ups keep popping up, and with them, rich in-store...

Creative and Shopper Experience

Monetization

Appointment follows significant expansion of its AI-driven TV viewership and...

Appointments

TikTok and Booking.com testing in-app hotel bookings.

Social

Melanie Babcock-Brown argues for a smarter approach.

Measurement