IAB Europe Releases Latest Attitudes to Retail Media

Author: Exchange Wire July 16, 2025

Measurement

EMEA

Global

Retail media partnerships deepen as measurement challenges persist.

Melanie Babcock-Brown argues for a smarter approach.

Measurement

In-store remains the most immersive, influential touchpoint, yet it’s the...

Measurement

Retail pop-ups keep popping up, and with them, rich in-store...

Creative and Shopper Experience

Monetization

Appointment follows significant expansion of its AI-driven TV viewership and...

Appointments

TikTok and Booking.com testing in-app hotel bookings.

Social

Melanie Babcock-Brown argues for a smarter approach.

Measurement