IAB Europe’s Attitudes to Retail Media Report 2025

Author: iab Europe July 21, 2025

Measurement

Monetization

EMEA

Global

insight

An industry benchmark for retail media adoption, drivers, barriers and growth areas.

Change follows Coles 360 GM Paul Brooks’ departure in February.

Monetization

In-store advertising presence to be expanded.

Monetization

Change follows Coles 360 GM Paul Brooks’ departure in February.

Monetization

In-store advertising presence to be expanded.

Monetization

50% of social teams say they’ve pivoted how they’re reaching...

Social

The main in-store formats and what they deliver for brands.

Technology

Monetization