CTV, AI, and Identity Top Priorities in Mediaocean 2025 H2 Report

Author: MARTECHCUBE July 21, 2025

Privacy and Data

Global

Marketers navigate evolving landscape through data-driven decisions.

Retail pop-ups keep popping up, and with them, rich in-store...

Creative and Shopper Experience

Monetization

Appointment follows significant expansion of its AI-driven TV viewership and...

Appointments

Retail pop-ups keep popping up, and with them, rich in-store...

Creative and Shopper Experience

Monetization

Appointment follows significant expansion of its AI-driven TV viewership and...

Appointments

TikTok and Booking.com testing in-app hotel bookings.

Social

Melanie Babcock-Brown argues for a smarter approach.

Measurement