How Amazon’s Rufus is Testing Ads in AI Chat—and What Brands Need to Know to Reach Shoppers

Author: Ad Age (subscription may be required) November 26, 2025

APAC

EMEA

Global

insight

LATAM

The move signals a fundamental shift from traditional search advertising to conversational commerce.

Quantitative and qualitative study of 238 in-house and agency marketing...

Measurement

“Media is now the front door to every brand and...

Monetization

Warner Bros owns franchises including Harry Potter and Game of...

Mergers and Acquisitions

Streaming

The automated machine roams shop floor aisles, and can be...

Technology

Loyalty

Include a rising industry focus on managing the disruptive effect...

Measurement

Mergers and Acquisitions

This move signals a shift toward AI-driven retail, blending assistance...