Microsoft will put Buy Buttons Directly in Copilot

Author: The Verge January 20, 2026

Monetization

APAC

EMEA

Global

A new Copilot feature will allow you to make purchases directly through the AI chatbot.

Digital coupons are a staple of supermarket savings, but can...

Loyalty

Monetization

Technology

Customers can use the Albertsons AI shopping assistant to receive...

Creative and Shopper Experience

Families can now track their kids’ progression and manage workshop...

Creative and Shopper Experience

Technology

Argos to launch a marketplace as it pushes on with...

Marketplaces

Technology

Tesco research reveals how most purchase decisions now happen in-store.

Creative and Shopper Experience

Consumers don’t yet trust AI to handle the entire shopping...

Measurement