Mondelēz Seeks to Scale Generative AI Content Creation with New Marketing Platform

Author: Consumer Goods Technology October 1, 2024

Privacy and Data

APAC

EMEA

Global

LATAM

Snack company implementing a new marketing platform that uses generative AI to increase creation of timely and personalized text, images, and videos.

45% of marketing professionals worldwide are leaning into AI and...

Retailers being sought out to help brands understand their categories,...

Monetization

Privacy and Data

Sources say Microsoft began letting retail media publishers know that...

Monetization

Orange Access allows advertisers to plan, activate, optimize and report...

Monetization

45% of marketing professionals worldwide are leaning into AI and...

Retailers being sought out to help brands understand their categories,...

Monetization

Privacy and Data