Samba TV Selects Tenured Adtech and Media Exec for DACH and Nordic Growth

Author: MarTechCube August 30, 2025

Appointments

EMEA

Global

Appointment follows significant expansion of its AI-driven TV viewership and web data across Europe.

Ivan Curic will lead sales and market strategy for the...

Appointments

Advertisers will gain new ways to reach audiences through audio,...

Monetization

The retail media sector is projected to exceed $300 billion.

Monetization

Creates opportunities for enhanced targeted advertising capabilities and retail media...

Mergers and Acquisitions

In-store attribution is crucial for retail media ROI, as it...

Measurement

TikTok and Booking.com testing in-app hotel bookings.

Social