Retailers, brands, agencies, marketers, data experts and more met in London to attend What’s In Store for Retail Media Networks on 23rd April 2024.
Presented by Scala in partnership with Retail Technology Show, What’s in Store for Retail Media Networks was a full-day event exploring the current state of in-store retail media and the tremendous opportunities that lie ahead.
Strategy, simplicity and keeping the shopper at the center of all decisions – these were the main themes that ran across the What’s in Store for Retail Media Networks – powered by Scala and presented in partnership with Retail Technology Show.
The day featured nine sessions and explored the tensions, questions, opportunities and future of in-store retail media networks (RMNs). Expert speakers from UK retailers including Books UK, Co-Op and Tesco as well brands such as Coty and Colgate-Palmolive, shared their experience in growing their media networks, incorporating in-store opportunities into their marketing strategies, described what success looks like for their teams as well as their shoppers.
What’s In Store for Retail Media Networks was a day rich in insights, data and first-hand experiences. Videos of the sessions are available to watch now via the Scala site with the next What’s in Store for Retail Media Networks day scheduled for September 18, 2024 as part of DMEXCO in Cologne.
