Why In-Store Media is a Sleeping Giant for Marketers

Author: Performance Marketing World (subscription may be required) June 26, 2025

Creative and Shopper Experience

Monetization

EMEA

Global

insight

A dedicated Cannes Lions category, retail media could spark the next shopper marketing revolution — right in your local store.

Bilingual digital signage boosts shopper engagement in aisles.

Creative and Shopper Experience

Driving innovative strategies to boost retail media impact.

Appointments

Monetization

Retail media partnerships deepen as measurement challenges persist.

Measurement

Bilingual digital signage boosts shopper engagement in aisles.

Creative and Shopper Experience

Brands gain new visibility as search meets visual discovery.

Technology

Social

Fueling impulse buys: c-stores monetize real-time shopper data.

Monetization

Measurement