Commentary IPG Study Reveals Legacy Brands Losing Agentic Commerce War

Author: MediaPost November 28, 2025

Marketplaces

Monetization

Global

Finds that challenger brands are winning in 16 of the 18 categories analyzed.

Enables brands to extend their reach beyond Ocado’s properties, activating...

Monetization

Becomes the first nationwide home improvement retailer available on Instacart...

Technology

Monetization

Designed to execute complex tasks such as providing “fridge cleaner”...

Warner Bros owns franchises including Harry Potter and Game of...

Mergers and Acquisitions

Streaming

Include a rising industry focus on managing the disruptive effect...

Measurement

Mergers and Acquisitions

This move signals a shift toward AI-driven retail, blending assistance...