European Retail Media Spending Reaches €13.7 Billion with 21.1% Growth

Author: PPC Land October 13, 2025

Measurement

Monetization

EMEA

Global

IAB Europe reveals retail media now accounts for one-fifth of digital advertising as standardization challenges persist across 31 markets.

Once seen as a revenue channel, commerce media is fast...

Measurement

Monetization

Create your own ‘actionable questions that can begin to shift...

Monetization

Measurement

Technology

First-party data is king, yet as all advertisers and marketers...

Privacy and Data

The former VML Commerce MD will drive momentum, remain “people-first...

Appointments

Once seen as a revenue channel, commerce media is fast...

Measurement

Monetization

Create your own ‘actionable questions that can begin to shift...

Monetization

Measurement

Technology