Heading Into Cannes, Retail Media Faces a Reckoning

Author: AdWeek (subscription may be required) June 16, 2025

Measurement

APAC

EMEA

Global

insight

LATAM

Advertisers want better tools and measurement amid economic uncertainty.

Retail media partnerships deepen as measurement challenges persist.

Measurement

Fueling impulse buys: c-stores monetize real-time shopper data.

Monetization

Measurement

Retail media partnerships deepen as measurement challenges persist.

Measurement

Bilingual digital signage boosts shopper engagement in aisles.

Creative and Shopper Experience

Brands gain new visibility as search meets visual discovery.

Technology

Social

Fueling impulse buys: c-stores monetize real-time shopper data.

Monetization

Measurement