IAB Europe’s Attitudes to Retail Media Report 2025

Author: iab Europe July 21, 2025

Measurement

Monetization

EMEA

Global

insight

An industry benchmark for retail media adoption, drivers, barriers and growth areas.

Enables brands to extend their reach beyond Ocado’s properties, activating...

Monetization

Quantitative and qualitative study of 238 in-house and agency marketing...

Measurement

Designed to execute complex tasks such as providing “fridge cleaner”...

Warner Bros owns franchises including Harry Potter and Game of...

Mergers and Acquisitions

Streaming

Include a rising industry focus on managing the disruptive effect...

Measurement

Mergers and Acquisitions

This move signals a shift toward AI-driven retail, blending assistance...