IAB Ireland Releases Retail Media Report for Brands and Agencies

Author: PPC Land December 11, 2025

Measurement

Technology

EMEA

Global

report

IAB Ireland publish December 2025 report examining retail media infrastructure.

Going forward, only link clicks — not likes, shares, saves...

Social

Measurement

Linking its digital channels with 230 stores.

Monetization

Technology

Will connect benefit managers, pharmacies, providers, and digital health systems...

Privacy and Data

Plans to integrate its product catalogue with AI discovery platforms...

Social

The billion-dollar question about in-store digital media—“Does it work?”—has gotten...

Creative and Shopper Experience

Monetization

Whatnot’s food category grew 30% month-over-month from July 2025 to...

Social

Monetization