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Opinion – Sam’s Club’s Harvey Ma How experiences turn in‑store retail media into real results

Author: Marketing Dive August 28, 2025

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In-store remains the most immersive, influential touchpoint, yet it’s the least digitized. Retail media needs to enhance experiences, bridging the gap between physical and digital, to create a cohesive media ecosystem across screens and shelves.

Read more at Marketing Dive.

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