Amazon Bolsters Ad Business with InfoSum, Magnite Partnerships

Author: Marketing Dive May 30, 2025

Mergers and Acquisitions

Privacy and Data

Streaming

APAC

EMEA

Global

LATAM

Focus is on CTV and first-party data.

Introduced as part of the retailer’s digital transformation strategy.

Technology

Privacy and Data

expanded capabilities include online and social media channels.

Privacy and Data

Data reveals that smaller stores provide over twice the opportunity...

Measurement

The platform’s current lack of third-party measurement tools is becoming...

Gaming

Measurement

Marketers irked by rising price tags, limited ROI transparency and...

Measurement

Explore the key pitfalls that can derail even the most...

Monetization