Ad Buyers Double Down on Walmart’s Retail Media Business

Author: Digiday (subscription may be required) December 2, 2024

Monetization

Streaming

Global

46% of marketers said they use Walmart Connect, compared with just 24% last year.

European spend now growing at double the rate of the...

Monetization

Technology

Retailers are also shaken by economic uncertainty and the rise...

Monetization

Leanne Gibson has held roles with Spotify, Walmart Connect, Twitter,...

Appointments

European spend now growing at double the rate of the...

Monetization

Technology

Retailers are also shaken by economic uncertainty and the rise...

Monetization

The industry is turning to AI to better understand the...