Alphabet, Amazon, Meta Control Over Half, Still Growing

Author: The Drum (subscription may be required) June 19, 2025

Monetization

Global

Ad spend up 6.2% as digital platforms gain share.

Driving innovative strategies to boost retail media impact.

Appointments

Monetization

Unlocking new engagement by merging TV and gaming.

Technology

Monetization

Retail media partnerships deepen as measurement challenges persist.

Measurement

Bilingual digital signage boosts shopper engagement in aisles.

Creative and Shopper Experience

Brands gain new visibility as search meets visual discovery.

Technology

Social

Fueling impulse buys: c-stores monetize real-time shopper data.

Monetization

Measurement