Amazon Ad Revenue Grew 18% in 2024

Author: Marketing Beat February 10, 2025

Monetization

APAC

EMEA

Global

LATAM

Ad business outpaced the company’s overall growth last year exceeding $50 billion for the first time.

Allure of closed-loop measurement and “collapsing the funnel” fuels investment.

Streaming

Creative and Shopper Experience

Monetization

Has appointed its first in-house retail media team, covering screens,...

Technology

Monetization

Katherine Paterson brings extensive marketing and retail experience.

Appointments

Google and Meta will have permission to play personalized ads...

Loyalty

Privacy and Data

45% of UK marketers are worried about using personal data...

Privacy and Data

Allure of closed-loop measurement and “collapsing the funnel” fuels investment.

Streaming

Creative and Shopper Experience

Monetization