Amazon Put Its Own Brands Front & Center on Retail Media

Author: Sensor Tower June 25, 2025

Monetization

Global

insight

In-house campaigns like Prime Video and Music outperform other major advertisers.

Driving innovative strategies to boost retail media impact.

Appointments

Monetization

Unlocking new engagement by merging TV and gaming.

Technology

Monetization

Retail media partnerships deepen as measurement challenges persist.

Measurement

Bilingual digital signage boosts shopper engagement in aisles.

Creative and Shopper Experience

Brands gain new visibility as search meets visual discovery.

Technology

Social

Fueling impulse buys: c-stores monetize real-time shopper data.

Monetization

Measurement